Assignment Instructions/ Description
Week 1
Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “https://www.google.com/url?hl=en&q=https://blackboard.strayer.edu/bbcswebdav/institution/BUS/599/1154/Week1/NAB_Company_Portfolio_3-10-15.docx&source=gmail&ust=1501220688584000&usg=AFQjCNEpgNDFRM75coJRVlCQWkxqzDy43g">NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.Please respond to the following:
- Create your NAB company name and explain its significance.
- Develop your company’s Mission Statement and provide a rationale for its components.
- Review the following documents:
- https://www.google.com/url?hl=en&q=https://blackboard.strayer.edu/bbcswebdav/institution/BUS/599/1154/Week2/W2_Honest_Tea_Business_Plan_98.pdf&source=gmail&ust=1501220688584000&usg=AFQjCNEXKfHoOfVBwH9zjBd_MnE7q132Aw">Honest Tea’s business plan for 1999 (PDF).
- A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF).
- Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.
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