Assignment Instructions/ Description
Overview: For this milestone, you will assess the cultural, political, legal, and economic environment within the country you selected to market the product you selected for the final project. The information you collect within this milestone will prepare you to craft a persuasive argument that will sell your strategy to the executives within your company. Prompt: For this assignment, select a product to sell within a selected emerging market from the table provided in the Final Project Guidelines and Rubric document. Research and collect information about the market to which you would like to expand the sales of your selected product. Specifically, the following critical elements must be addressed: Environment Assessment: In this section, you will research and analyze your chosen country for how cultural, political, and economic factors present risks and opportunities to marketing a new product. You will use this information to inform your final strategy presentation. A. Identify the country and product and explain why the product is appropriate for the country. B. Conduct a cultural analysis using Hofstede’s cultural dimensions and provide a general overview of the country’s cultural dynamics. C. Determine the most impactful cultural elements and explain how these would inform your marketing strategy. Support your response with research. D. Summarize the political climate and describe factors that may need to be taken into consideration for your marketing approach. Support your response with research. E. Determine trade restrictions that exist for importing the product into the selected country, and explain how such restrictions impact your marketing strategy. F. Determine domestic laws and regulations of goods that exist for the selected country and explain how those laws and regulations impact your ability to sell the product within this location. G. Provide an economic overview and describe financial risks and opportunities that may need to be taken into consideration for your marketing approach. Support your response with research. H. Based on the information above, summarize why the selected country provides good marketing opportunities for the product. Support your response with research.
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