Assignment Instructions/ Description
Key Concept Exercise: Internationalisation drivers and global marketsWhat is the difference between globalisation and internationalisation? Globalisation tends to be an organisational concept where business grows into expanded global market. Internationalisation, on the other hand, refers to the importance of international trade and treaties and thus, forms the context that allows or encourages globalisation.
Internationalisation and globalisation are complex and require a well-developed set of organisational capabilities. Markets are not homogenous and even within markets there can be significant variations. Take, for example, that while the markets in China and the US differ greatly, within China there are significant variations. It is important to note that this trend seen in all markets globally. How do organisations identify trends and determine whether their drive into a global market would be profitable?For most businesses globalisation is the focus, however, for governments and NGOs, it is often the concept of internationalisation that is more important.To prepare for this Key Concept Exercise:Read the Required Learning Resources for Week 10.Reflect on the differences between globalisation and internationalisationThink about the options available to organisations for global strategiesConsider Yip’s (2003) international drivers and how they might apply it to your organisation (or one with which you are familiar).To complete this Key Concept Exercise:By Day 3 (Saturday):In an approximately 500-word response, address the following issues/questions:With Yip’s (2003) international drivers in mind, critically evaluate the potential for your organisation (or one with which you are familiar) to move into a global market with its products and/or services. In your evaluation, suggest a global strategy you would recommend your organisation to adopt, and explain the risks and rewards of adopting your strategy.In formulating your Key Concept Exercise, consider the following questions:Using Yip’s (2003) internationalisation drivers, what are the key drivers of your organisation or one with which you are familiar?What are the global strategy options available for organisations?What are the risks and rewards of adopting a global strategy for any organisation?
Post a Comment