Assignment Instructions/ Description
1. What is true of marketing research? 2. Marketing insights provide what type of information about how and why people observe certain effects in the marketplace? 3. When defining the problem, marketing managers must do what? 4. What are the steps of the marketing research process? 5. What is an example of primary data? 6. What is a gathering of 6–10 people who discuss topics for a small payment? 7. What is the most scientifically valid research? 8. What type of research is small, relatively indirect, and unstructured? 9. What type of research systematically provides measurable statistics? 10. What phase of market research is usually the most expensive? 11. What are the measures that quantify, compare, and interpret performance called? 12. What tracks the satisfaction of various constituencies who have a critical interest in a company’s performance? Submitting your assignment in APA format means, at a minimum, you will need the following: • Title page: Remember the running head. The title should be in all capitals. • Length: 4 pages minimum • Abstract: This is a summary of your paper, not an introduction. Begin writing in third person. • Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged. • Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography, but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
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