Assignment Instructions/ Description
Respond to the following in a minimum of 175 words: Read the article, "Much of the Worlds Export Promotion Spending is Wasteful According to Surveys" on this week’s University Library Resources page. Discuss the implications of this article on marketing within a global environment. Why are marketing channels and intermediaries necessary in foreign markets? Identify a global advertising campaign you believe was successful. What made this campaign successful? Respond to the following in a minimum of 175 words: Read the article, "Much of the Worlds Export Promotion Spending is Wasteful According to Surveys" on this week’s University Library Resources page. Discuss the implications of this article on marketing within a global environment. Why are marketing channels and intermediaries necessary in foreign markets? Identify a global advertising campaign you believe was successful. What made this campaign successful?
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