Assignment Instructions/ Description
a) Critically analyse the recent economic performance of the UK since 2008 (up to date). You should use the following indicators:
i. GDP growth rate
ii. Employment
iii. Global Competitiveness Index.
Based on the data you have collected, you must identify the stage of the business cycle in which the economy is now.
On this basis, you must provide a prediction of the business cycle stage for the following two years.
Sensitivity: Internal
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b) Critically analyse the market structure of the industry in which your selected firm operates. To describe the market structure, your report must address the following questions:
iv. Provide performance details on your selected firm, key data and information
v. Using Porter’s Five Forces Model determine the potential performance and/or potential threats of the industry
vi. What type of market structure does your industry resemble? (e.g. Perfect competition, monopolistic competition, oligopoly, monopoly).
You must support and justify your answers. c)
ii. Critically discuss the different scenarios of Britain’s performance after Brexit. Evaluate the potential on international trade and exchange rates.
iii. In relation to all previous sections and the UK economy’s prospects critically discuss how doing business in the UK can benefit or impose a challenge for Rolls Royce, based on the performance of the UK economy (covered in part a), the industry characteristics (covered in part b), and the UK economy’s prospects after Brexit (discussed in part i and ii of section c).
Provide an evaluation of potential strategies for Rolls Royce (RR) that will enable them to overcome the challenges discussed.
Word limit
The overall report should be 2,500 words in length (plus or minus 10%). All referencing should follow the Harvard Referencing style (http://www.derby.ac.uk/library/study‐skills/citing‐ and‐ referencing).
Suggested report structure
Your report is expected to adopt the following structure:
Cover page – This should include: Module name, Module Code, Your Student ID numbers, Date of Submission and Word Count. Only one person should submit for the group.
1. Introduction
2. Economic performance analysis
3. Market structure analysis
4. Growth prospects and Brexit
5. Conclusions
6. References:
Sensitivity: Internal
i. Analyse the prospects of the UK Economy; fiscal policy, monetary policy and
potential for growth.
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Appendices
o Appendix1:Groupmeetingdiaryandindividualstatement o Appendix2:(Anysupportinginformation)
o Appendixn:(Anysupportinginformation)
Please use the template provided in UDo. focus only on the content and quality of your report and make sure your report is professionally presented.
Additional Instructions
Data relating to part (a) of this report, economics trends, can be sourced from most economic data sources. For example,
o theOECDwebsite,availableathttp://www.oecd.org/statistics/
o the European Commission’s Eurostat website, available at
http://epp.eurostat.ec.europa.eu/portal/ page/portal/eurostat/home/.
o TheWorldBank,availableathttp://data.worldbank.org/.
o The World Economic Forum, available at http://www.weforum.org/issues/global‐
competitiveness
Data relating to part (b) of this report, market analysis, may be sourced from:
o MarketLine, available at http://advantage.marketline.com.ezproxy.derby.ac.uk/ o Amadeus database, available at
http://libguides.derby.ac.uk/content.php?pid=555422&sid=5049637
Any tables, charts or graphs that you produce for part (a) and/or (b) and/or (c, i) should be provided within the text of your report and be clearly numbered and labelled. They should also be accompanied by an explanation interpreting the data presented in the table, chart, or graph.
You must provide an introduction to your report. Your introduction should state your overall aims and say how you intend to meet the aims of the report.
You must provide a conclusion. Your conclusion should summarise what you have found from your analysis in each section. Clearly state your overall findings and conclusions in relation to the aims you have been given. This is your opportunity to draw a conclusion to the international business strategy you are suggesting.
The recommended word count is 2,500 words (+/‐ 10%, which means a range of 2,250 to 2,750). You will be penalised if you go above 2,750 words or below 2,250 words). You should choose how many words are appropriate for each section in your report. You must provide a word count on the front page of the report.
References to sources must be provided using the Harvard Referencing method in the text of the report and all sources should be fully identified in a references section at the end of the report. I would expect references to books you have used, lecture notes, and any websites you have used (avoid using Wikipedia or TradingEconomics.com).
If you need further assistance on Harvard referencing please refer to:http://www.derby.ac.uk/library/study‐skills/citing‐and‐referencing
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