Assignment Instructions/ Description
Discussion 04: UberMust post first.Review Illustration Capsule 6.2, "Uber's First-Mover Advantage in Mobile Ride-Hailing Services."
Discuss how and why Uber's success can be at least partially attributed to being a “first-mover” in its category of Mobile Ride-Hailing Services.
Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.
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