This week's focus is on CRM and Analytics

Date Published: 10 November, 2017

This week's focus is on CRM and Analytics. Five years ago, the Wall Street Journal reported online travel booking company Orbitz Worldwide Inc. was steering people who used Apple computers to pricier hotels than Windows users. Orbitz officials said data analysis revealed Apple users were willing to pay higher nightly rates, so the company put the most expensive rooms at the top of the search results pages they saw.Businesses are applying analytics to customer data at an exponential rate in order to tailor the user experience. When data analysis results in different customers being offered different products or prices, there's the ...

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