Assignment Instructions/ Description
This assessment is weighted 100% of the total marks for the Module.Case Study Organisation: GoogleRead the Case Study entitled “Alphabet-Who and what drives the strategy? FromGoogle to Alphabet: twists and turns in Google’s strategy development” (Johnson etal., 2016, p. 434-436)This assignment requires you to study the Case Study (provided as a separatedocument), research further and undertake critical analyses of the current business’strategic plans and practices. Your strategic plan must be underpinned by relevant,authentic and referenced academic theories, concepts, models, Google Corporateinformation and any other appropriate sources.Reference:Johnson, G., Whittington, R., Regner, P., Scholes, K. and Angwin, D., 2016.Exploring Strategy: Text and Cases. 11th Edition. Harlow: Pearson Education Limited.Produce a Report for Google’s Senior Managers that addresses the followingquestions based on the case, your own research and relevant strategicmanagement theories:1. Critically analyse the development of Google’s strategy over the years since itsInitial Public Offering (IPO) in 2004. In your answer consider whether Google’sstrategy has been deliberate, incremental or emergent. Justify your answerusing relevant examples where the strategy fits one or more of theseapproaches. In addition, consider the strengths and weaknesses of Google’sapproach. To what extent has senior management been supportive of strategicdevelopments. Finally recommend how Google’s approach to strategydevelopment should transform in the future.(20 marks)(800 words)(LO’s 2 & 3)Page 5 of 7[729]Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learningmaterials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more aboutthe use and distribution of programme materials please see the Arden Student Terms and Conditions.2. a) Carry out a critical PESTEL analysis of Google’s current turbulent globalenvironment. Evaluate the balance of opportunities and threats and Google’sresponses to the major issues.b) Using Porter’s Five Forces Analysis, critically evaluate the strength andattractiveness of the industry/sector that Google is currently operating in. What isthe strength of the five forces and what underlying factors drive them?(40 Marks)(1,600 words)(LO’s 1 & 4)3. a) Using Porter’s Generic Strategies framework, critically analyse Google’scorporate and competitive strategies. To what extent do you think thecompetitive strategies are sustainable over time?b) With the aid of the Ansoff Matrix, assess the growth strategies adopted byGoogle? What recommendations can you make to Google’s growth strategy forthe future?(40 Marks)(1,600 words)(LO’s1, 4 & 5)(4,000 words)(100 marks)(LOs: 1, 2, 3, 4 & 5)End of questionsPage 6 of 7[729]Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learningmaterials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more aboutthe use and distribution of programme materials please see the Arden Student Terms and Conditions.Formative FeedbackYou have the opportunity to submit a draft report to receive formative feedback.The feedback is designed to help you develop areas of your work and it helps youdevelop your skills as an independent learner.If you are a distance learning student, you should submit your work, by email, to yourtutor, no later than 2 weeks before the actual submission deadline. If you are a blendedlearning student, your tutor will give you a deadline for formative feedback and furtherdetails.Formative feedback will not be given to work submitted after the above date or the datespecified by your tutor - if a blended learning studentReferencing GuidanceYou MUST underpin your analysis and evaluation of the key issues with appropriateand wide ranging academic research and ensure this is referenced using the AUHarvard system(s).Follow this link to find the referencing guides for your subject: Arden LibrarySubmission GuidanceAssignments submitted late will not be accepted and will be marked as a 0%fail.Your assessment should be submitted as a single Word (MS Word) or PDF file. Formore information please see the “Submitting an Assignment - Guide” documentavailable on the A-Z key information on iLearn.You must ensure that the submitted assignment is all your own work and that allsources used are correctly attributed. Penalties apply to assignments which showevidence of academic unfair practice. (See the Student Handbook which is availableon the A-Z key information on iLearn.)
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