Assignment Instructions/ Description
At this point in the course-long project, you should be prepared to present your pricing strategy decisions for your fictional product/service. In reviewing this section, make sure you have addressed all or most of the material concerning pricing covered in this chapter (16). You should include in your presentation the channel decisions for getting your product or service to the consumer. I will evaluate the completeness of the projects to the material contained in this chapter (17). Lastly, you should be prepated to present the retailing, wholesaling, and logistical marketing plans. Those teams who are acting in the role of providing a new "service" should include here their plans for locations, hours of operations, and how their "service" plans on managing demand and capacity issues.
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