Assignment Instructions/ Description
reference unit IV
Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research acompany that practices direct marketing. For this assignment, you will write an article review that address the followingpoints and questions:• Briefly describe the company and the types of products it markets.• Explain direct (or targeted) marketing and how this company uses the strategy for advertising their products.• Explain two types of unethical pricing practices and support with examples. Is the company you researched guiltyof unethical pricing? Offer an example of this company’s pricing to validate your assessment.• Determine how the article contributes to knowledge regarding targeted marketing ethics. How does it inform orillustrate concepts you have learned in this unit?Your article review must be at least three pages, but no more than four double-spaced pages, not counting the title andreference pages. You are required to use at least three outside sources to support your review. Adhere to APA Stylewhen constructing this assignment, including in-text citations, introduction, and references for all sources that are used.Please note that no abstract is needed.
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