Assignment Instructions/ Description
LP10.2 Assignment: Final Case Study (Draft)LP10.2 Assignment Final Case Study Southwest AirlinesDirections: Read the case study "Southwest Airlines," found in Part 2 of your textbook.
Review the "Guide to Case Analysis" found on pp. CA1 - CA11 of your textbook. (This guide follows the last case in the textbook.)
Use the Case Study Format as described in the "Guide to Case Analysis" to complete a written case analysis for "Southwest Airlines." Ensure your case analysis is in APA format.
NOTE: A complete analysis should include a summary of the case, a SWOT analysis, a financial analysis, identification of strategic issues and challenges, and a strategic plan. You must support your case analysis with at least 3 sources in addition to the textbook. (To locate resources, visit NAU Online Library's Business Subject Guide.)
This will be your first draft submission. Your instructor will provide feedback to your draft prior to your final submission of the Case Study.LP10.2 Assignment Final Case Study Southwest AirlinesView the class schedule for submission due dates. To VIEW the schedule for this class, on the Navigation bar above, select Course Materials > Content > Course Information > Schedule and Grading Policy.
Submit this assignment to your instructor via the dropbox “LP10.2 Assignment: Final Case Study (Draft).” This assignment is worth 50 points and will be graded according to the Case Analysis Final Project Rubric.
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