Identify a product that you will either MAKE or BUY in a foreign country. You will pick the product and country. You will also decide if you will MAKE it or BUY it from the foreign country you choose. The product must be available for sale in the United States. You may only choose either a MAKE or BUY decision and not combine them. I would recommend that you select a product that you currently purchase at the retail level and have familiarity with. At minimum, your paper should address the following areas:• Executive Summary• Product and country background• Description of the product, its features, benefits• Your customer demographic and where it is sold• Reasons for foreign country selection to include why you feel either a MAKE or BUY decision is the best choice• Entry mode selected• Elements of the political, social, cultural, and technological environment of the foreign country• Target market and competitor analysis• Marketing analysis and strategies to include the four ‘P’s of the marketing plan• Organizational design of your company domestically• Intellectual Property considerations• Completion of import documents needed for entry into the U.S. (you will be supplied templates during Week 5) to include the tariff classification number and impacted duty rates or fees• Potential export financing• Distribution and transportation issues• Identified risks and how you will manage/mitigate those risks (e.g. operating, transfer)• Potential dumping issuesPlease note that these are the high-level areas for you to consider but I would suggest that you use the information in the book to develop an outline that you will use for your paper. The information in the table of contents of the book (Copies attached to the order number 202501) will provide you with a high-level roadmap of how you will proceed to complete this paper.
Identify a product that you will either MAKE or BUY in a foreign country
Date Published: 16 January, 2018