Assignment Instructions/ Description
This assignment consists of two parts.
Part 1) For each of the quantitative research objectives listed below:
1. Identify variables to be measured. 2. Develop a minimum of four (4) sample questions to be included in the
questionnaire. 3. Identify how each question will be scored. 4. Identify the level of measurement for each question. 5. Recommend a method of survey administration to be used.
Quantitative Research Objectives
a. To determine if advertising during the Super Bowl is effective in increasing
consumers' product awareness. Use a product of your choosing. State the name of the product that was advertised.
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