Assignment Instructions/ Description
LP5.1 Assignment Marketing Mixes
Directions: Write a 500 words paper addressing the marketing mix in global operations. Your text gives nine situations related to the success of marketing a product on the international stage. Provide example products that fit into each situation.
Submit the assignment to the instructor via the dropbox "LP5.1 Assignment: Marketing Mixes." This assignment is worth 75 points and will be graded according to the following scoring guide.
Rating Scale x Criteria = Total Points
“Instructor’s word There are various situations stated specifically throughout Chapter 13 that illustrate success of products and brands that were marketed in the global sector outside of the United States.
Feel free to identify any that you read about. Please keep in mind they are spread out through out the Chapter and may briefly share just a small portion of the success as opposed to going into great detail.
I am simply looking for you to identify those brands/products that have ventured into foreign markets and how they have been successful. “
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