You are the Brand Manager for the new imaginary company

Date Published: 16 November, 2017

You are the Brand Manager for the new imaginary company that you've created. Your current assignment is to put together a marketing plan for your company. In a marketing plan you will always find an Executive Summary. An Executive Summary is a brief section that summarizes the main points of the marketing plan.
A marketing plan always opens with an Executive Summary; because it acts as an overview of the entire marketing plan, typically, it's one of the last sections written. You will start your Executive Summary and submit it as a draft. Your final summary will be turned in with ...

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