Assignment Instructions/ Description
COMM 542FINAL PROJECT CRISIS IDEAS
As you know, the final crisis paper and presentation must involve an analysis of a LARGE crisis, i.e. one that will allow you to conduct research and to write a paper of 10-12 pages in length(including cover sheets and attribution page) and to give a presentation to the class.The organization covered in your final project MUST NOT BE THE SUBJECT OF EITHER YOUR MIDTERM OR YOUR CASE STUDY ANALYSIS. I recommend selecting a large crisis, one that will allow you to conduct external research AND write in detail on the required components of the analysis:• Cause of the crisis• Actions of the organization—good or bad• Crisis theories utilized or not utilized• The final result—good or bad• Press coverage• 5 lessons learned both—good and bad—you may tie to any of the 30 textbook lessons we have studied• Your recommendation for what the organization should have done—IF you disagree with their actions• Analysis of the ETHICAL ASPECTS of the crisis and the actions taken• List research and references you used in the writing of the analysis
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