Assignment Instructions/ Description
Select a Middle Eastern company of your choosing and assess the power of each of five forces on that firm: that is, how powerful are the buyers, suppliers, and substitutes? How formidable are the barriers to entry and how intense is the rivalry among existing firms?
To prepare for this assignment, review Figures 2.2 and 2.3 from your textbook and the text relative to Porter’s Five Forces of Competition framework. Consider the role of the following key forces of suppliers, substitutes, buyers, and potential entrants.Select a Middle Eastern company of your choosing and assess the power of each of five forces on that firm: that is, how powerful are the buyers, suppliers, and substitutes? How formidable are the barriers to entry and how intense is the rivalry among existing firms?Which of the forces has the biggest impact on the firm and why? What are the structural determinants impacting the firm?Focus on how you see your chosen company positioned in the market vis-à-vis the five forces you have identified, and which recommendations would you give to the firm’s management to improve their position in relation to suppliers, buyers, barriers to entry, and competitors.
Reference for the book and chapter and figures are as follow (Download the link):
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