Assignment Instructions/ Description
2-1 Discussion: Economic and Financial Aspects of Selected Country One of the first steps in preparing to market abroad is determining the market potential for a product. Economic and financial measures are an important piece of the market assessment process. This assignment will help you develop the skills to research and interpret economic and financial data to assess potential markets and develop global marketing strategies. This assignment will also help you to prepare for Milestone One of the final project. Use resources such as The World Factbook, World Bank, Trading Economics, International Trade Centre, and GlobalEDGE Market Potential Index to find the following economic and financial data on your project country: total population, GDP, GDP per capita, GDP growth, inflation, exchange rate against USD, exchange rate regime, exchange rate valuation (over/under), and market potential index. Consider the data you found and make some observations about the market potential for your product. Do you think there is a large enough market for your product? Can people afford the product as it is? Consider the stability and strength of the economy of your selected country. Discuss what risks or opportunities for marketing your product you can see from this economic and financial data. Respond to two of your classmates and make some additional observations based on the data they found. Do you agree with their assessment of the market potential and stability of the economy? This is also a great opportunity to share additional data on the country your classmates selected. To complete this assignment, review the Discussion Rubric document.
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