Assignment Instructions/ Description
Using the textbook, Strayer Library, and the Bachelor of Business Administration Library Guide, select and explain four effective and efficient ways for small business owners to promote their products or services. paid media
Generally referred to as bought or paid advertising, paid media are promotions where your firm pays another for the placement and distribution of the material.
owned media
These are promotional materials directly and wholly owned by your company, like your name, your websites, your signage, and the like.
shared media
Generally called word-of-mouth or referral advertising, these are promotional mentions of your brand, firm, product, services, or user experiences with them made by customers and others and posted or shared through their social media sites.
earned media
Generally what has been called publicity or press or public relations, these refer to do-it-yourself and paid efforts to get the message of your brand, business, product, or service out to the general public or the mass media (TV, radio, print) in hopes it gets repeated by them.Please write in Strayer Writing Standard. If you do use sources for any information please cite.
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