Assignment Instructions/ Description
Wk 5 Team Assignment
Media Options• • Purpose of Assignment • The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. • Assignment Steps • As a Learning Team choose a brand (DORITOS) and a related brand strategy. • Create power point presentation notes for two slides. o One slide’s presentation note must be at least 275 words discussing the channel for traditional media option (NEWSPAPER)o The second slide’s presentation note must be at least 275 words discussing the channel for the new social media option (FACEBOOK) • Team Member 5: Discuss channel for traditional media option (NEWSPAPER) and new media option (FACEBOOK).• Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.• Cite a minimum of two peer-reviewed references.• Format your assignment consistent with APA guidelines.
This is a decent website that explains traditional vs new media. start. https://www.absolutemg.com/2014/12/23/traditional-media-balancing-effect/
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