Assignment Instructions/ Description
At this point in the course-long project, your team should have agreed upon the integrated marketing communications matrix. I will evaluate the continuity of the message across all possible communication media (do not concentrate your media on television or on the Internet and exclude other forms such as personal selling and radio). If you have decided to market your product/service using digital communications, you should submit this as part of your presentation proposal.
At this point in the course-long project, your team should have agreed upon the integrated marketing communications matrix. I will evaluate the continuity of the message across all possible communication media (do not concentrate your media on television or on the Internet and exclude other forms such as personal selling and radio). If you have decided to market your product/service using digital communications, you should submit this as part of your presentation proposal.
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