Bluebonnet Creameries is a large US ice cream company

Date Published: 11 February, 2018

Bluebonnet Creameries is a large US ice cream company. The family-owned enterprise makes premium ice crease using only fresh, natural ingredients. Its butter-fat content is lower than that of Ben & Jerry’s and Haagen-Dazs but higher than that of such national brands as Dreyer’s. This allows the firm to hit the true ‘middle’ of the market.
One ingredient in Bluebonnet’s success has been its production and distribution model. Transporting ice cream over long distances requires that it be ‘deep frozen’. This process, unfortunately, also requires the addition of preservatives and produces a slightly altered taste. As a result, bluebonnet has built ...

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