Assignment Instructions/ Description
Module 01: Concepts of StrategyModule 01: Concepts of StrategyIn this module, we study the concept of strategy and introduce a basic framework for strategic analysis. Strategic analysis involves external analysis of the industry and competition, as well as internal analysis of company resources and capabilities. Strategy develops as a result of the information gathered, and since external and internal environments change over time, strategic planning is both dynamic and ongoing.
One thing is clear: strategy is linked to success. Strategy contributes to the success of organizations and individuals by clarifying the relationship between the internal and external environments. This clarification then guides strategy formulation and strategy implementation. Developing a great strategy is of no value if the strategy cannot be effectively implemented. Knowledge of the external and internal environment has a great influence on a company’s successful implementation. Strategic management evolves into new strategic plans through reassessment accomplished by strategic analysis.
This week you should focus on developing the ability to identify and describe the strategy of a firm and consider how strategy is created in organizations. Consider your current (or former) organization and its process for developing strategy. Alternatively, think about your strategy for life and work. Were these strategies developed through a rational analysis or did they emerge through adaptation to circumstances? Either way, you will see that strategy resides in between the dynamic external and internal environments.
Content FolderModule 02: Strategy and Value CreationModule 02: Strategy and Value CreationThe emphasis of Module 2 is on understanding the relationship between strategy and success, which involves the need to measure performance. As a follow-up to the fundamentals of strategy concepts and language studied in Module 1, you will explore the goals of the firm, the values of the firm, and combine financial analysis with strategic analysis to assess performance.
Content FolderModule 03: Industry AnalysisModule 03: Industry AnalysisIn Module 3, we continue the exploration of industry analysis and strategy. We will be looking at tools and models for conducting analysis, including the EFE matrix, Porter’s five forces (along with a discussion of the sixth force), and SWOT analysis. Furthermore, you will pick an international company of your choice, identify its industry, and then apply the use of analytic tools to conduct an industry analysis.
Content FolderModule 04: Resources and CapabilitiesModule 04: Resources and CapabilitiesModule 4 extends the study of strategy planning to an assessment and analysis of the internal resources and capabilities of an organization. The module content and required readings provide an excellent foundation about how internal resources and capabilities are defined and identified. Students are exposed to content from multiple sources such as video, interactive feedback, and text to enhance the learning environment.
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