Assignment Instructions/ Description
Read Case # 22, “LVMH in 2016: Its Diversification into Luxury Goods.”
Does LVMH’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.
Discussion Rubric
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