Assignment Instructions/ Description
Questions to consider prior to writing your proposal idea and audience profile assignment:
Who is the primary audience?Who holds the power to approve and fund the proposal?What sources of information do the members of your audience find credible?Statistics/data?Surveys of our employees?Academic journals?Business magazines?Examples of others in our industry?Examples from outside our industry?Are the members of your audience aware of the problems and open to finding solutions?What do they already know about the subject? What do they need to know?
Sample Audience Analysis
For my business proposal, I will suggest that ABC company should provide corporate gym memberships for all their employees. My initial audience for this proposal will be my direct supervisor, Sue Smith, and the CEO of our company, Jane Doe. Jane is the decision making force behind ABC, so it is critical that I make her my primary audience. Upon demonstrating my ideas for this proposal to both Sue and Jane, I will make the department directors my secondary audience. Because the directors know their employees best, I think it will be valuable to receive feedback from the directors themselves.
I do not have any reservations about proposing my plan for corporate gym memberships for ABC employees to Sue; she is a very open-minded person who is always ready for new ideas. She is, however, someone who likes to know the hard-core facts. I will provide her numbers in way of costs and success rate statistics, as well as the academic research I find on the benefits of a work fitness program. Sue is a fitness-oriented person herself; therefore, I believe she will be accepting to my ideas and take them into a great amount of consideration.
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