In what ways has Jeff Immelt redirected the strategy of GE

Date Published: 18 November, 2017

Use theories in the analysis of this assignment.

(Grant, R 2015 contemporary strategy analysis, 9th ed, Wiley) is needed.

 

Assessment Task

 

  1. In what ways has Jeff Immelt redirected the strategy of GE?              (25%)

 

  1. To what extent is the strategy aligned with                                        (30%)

 

    1. The requirements of the 21st century business environment?(External factors)
    2. GE’s resources & capabilities?(Internal factors)                        

 

  1. What organisational changes has the new strategy necessitated? Will GE be able ...

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