Assignment Instructions/ Description
Discussion 02: Key Factors of SuccessMust post first.Discuss with your class the key factors for future competitive success. List the common types of key success factors and answer the following questions:
On what basis do buyers of the industry’s product choose between the competing brands of sellers? What product attributes are crucial? What resources and competitive capabilities does a company need to have to be competitively successful? What shortcomings are almost certain to put a company at a significant competitive disadvantage?Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.
Discussion Rubric
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