Assignment Instructions/ Description
Assessment Strategy
PORTSMOUTH LAW SCHOOL This module will be assessed using two items: a Social Marketing Intervention Campaign Plan and three mini milestone presentations. These two elements of assessment are Assessment 1 Social Marketing Intervention Plan Weighting: 80% Learning Outcomes Assessed: LO1, LO2 & LO3Word Count: 2500 words excluding References and Appendices. Remember Appendices do not receive a mark they, are there for supporting material. Anything relevant to your campaign should be in the main document.Details of Assessment 1Select a social marketing wicked problem of your choice and develop a social marketing intervention campaign plan.The wicked problem you chose can be something that interests you, like cleaner oceans or encouraging people to stop smoking. It doesn’t have to be a large scale wicked problem but it does have to be a problematic act of behaviour that you believe needs to change to benefit society. For example stopping litter in your postcode, the dropping of cigarette ends or something related to COVID.The plan you develop and submit must follow the recommended format, and use appropriate headings as detailed below. Section What should be includedCampaign Aims and Objectives
Situational analysis: Set out the aims / objectives of the intervention campaign you are presenting. State the behaviour or other factors that the intervention sought or is seeking to influence. Specific, actionable and measurable goals including behaviour have been set (consider , short, medium and long term). Conduct systematic research to analyse the marketing environment, social, technological, economic and legal perspective. All relevant data, evidence and experience of the issue has been gathered to inform planning. A range of sources have been included.Target group focus Evidence of primary or secondary formative research, including, audience knowledge, attitudes, practices and behaviours in relation to topic area. Target group focus, segmentation and insight. State the target group that is the focus of this intervention campaign. Detail segments of the target group selected. State the key sights from customer research that drove the approach.A range of relevant sources are present. Correct marketing terms are evident.
Post a Comment