When operating globally, companies need to evaluate

Date Published: 02 November, 2017

When operating globally, companies need to evaluate political and economic factors. One other important analysis needs to be conducted: cultural similarities and differences between the home country and the host country.


Using University’s online library resources, review the literature related to cultural differences in terms of their impact on companies doing business internationally.

Then, do the following:

  • Identify one such company and then review its Web sites in 2–4 different markets to see how the firm presents its products and/or services. For example, you can look at the Web sites of McDonald’s, IKEA, and Google in the US, France, India, Russia, and Brazil.
  • Based ...

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