Assignment Instructions/ Description
KMGT 672 - RESEARCH METHODS Week 7: Collecting and Analysing QualitativeData – Part 2Key Concept Exercise: Review of qualitative research designWhile neither quantitative nor qualitative approaches can be considered completely without bias, qualitative methodologies and methods are, by far, the more subjective of the two.
In all research, the presence of the researcher, their choices and their interpretations, have a bearing on the work undertaken and data collection methods chosen.
Qualitative researchers have a greater level of involvement drawing on their own backgrounds, experiences and perceptions in their interpretation of the data collected. Qualitative research, therefore, has a degree of ‘built-in’ bias which should be acknowledged in a research study.
To prepare for this Key Concept Exercise:Read the Required Learning Resources for Week 7Return to your qualitative research designs from last week
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