Assignment Instructions/ Description
Module 14: Discussion ForumProvide two examples of products sold by multinational enterprises in Saudi Arabia. One example should be a product that follows a global standardization marketing strategy; the second example should be a product that has been adapted for the Saudi market. Explain whether or not the standard product marketing strategy is appropriate for the Saudi market. Then, explain whether or not the adapted product marketing strategy is appropriate for the Saudi market.
Embed course material concepts, principles, and theories (which require supporting citations) along with at least two scholarly peer-reviewed references in support of your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to the scholarly references.Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate. Post your initial response early and check back often to continue the discussion.Be sure to support your statements with logic and argument, using at least two peer reviewed articles and citing them to support your statements. Post your initial response early and check back often to continue the discussion.
You are required to reply to at least two of your peers’ discussion post answers to this weekly discussion question and/or your instructor’s response to your post. These post replies need to be substantial and constructive in nature. They should add to the content of the post and evaluate/analyze that post’s answer. Normal course dialogue doesn’t fulfill these two peer replies, but is expected throughout the course. Answering all course questions is also required
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