MGT630 Total Value and Sustainable Products

Date Published: 04 February, 2018

CT6 for MGT630
Total Value and Sustainable ProductsFor some businesses not focused on sustainability, value may be solely determined outside the customer’s focus on green behavior. For example, if the burger tastes good, the customer will buy it. In the case of sustainable products, meaning those products made with effort to be environmentally and socially responsible, sustainability plays a large role in the customers’ decisions to buy, or are central to the company’s brand. Identify a Saudi business that may not yet be focused on sustainability, and imagine that they wish to deliver products that are more socially, environmentally, and economically ...

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