Assignment Instructions/ Description
Assume your company already markets and sells these products in the U.S. The products have well-established trademarks and trade names. Each of your products is considered to be the market leaders. Your company has decided to export these products to the listed countries.
Before your company begins exporting these products, you have been tasked to research how culture would determine product adjustments needed. These adjustments might include factors such as packing size, promotion, and advertising considerations. Etc. Doesn’t worry if a market truly exists in the country but focus instead on how your product would be received in each country given that country’s culture? You might consider using some of the information from Hofstede’s to guide you through this assignment. From the list provided below, please pick 3 products with the stated country and provide your analysis and evaluation of those areas you feel need to be modified or adjusted to meet the elements of the foreign country culture:Products CountrySwimsuits for Women FranceCD Players SingaporeDesk and Bookcases PolandMen's neckties Saudi ArabiaWomen's purses TaiwanThroat lozenges ItalyDigital Cameras South AfricaMen's shoes RussiaThe assignment should be 3-5 pages, in Word, double-spaced, with a 12-inch font. The written paper should include the following sections:1. Cover Page2. Introduction. A short description of the product and country. Be specific as possible such as ‘Men’s leather Shoes’ designed as slip-on loafers with a selling price of approximately $ 60.00.3. Discussion. A complete analysis and evaluation of the identified factors that you feel would require product changes.4. References. A separate list of your references. You must use a minimum of 5 outside references and one of those references may be your textbook (Few pages attached to this order)
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