Assignment Instructions/ Description
STR581 Strategic Plan, Part 2: Internal Environmental Analysis
Dukes Jerky (https://dukesmeats.com)Write a 1,400-word minimum internal environmental analysis in which you include the following:
• Assess the organization's internal environment.
• Identify the most important strengths and weaknesses of your organization including an assessment of the organization's resources.
• Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
• Perform competitor analysis.
• Assess the structure of the organization and the influence this has on its performance.
• Determine the organization's competitive position and the possibilities this provides.
• Use at least three references beyond your course book. Make sure to cite all referenced materials.
Format your paper according to APA guidelines.
Include an introduction and a conclusion.
Please refer to the grading guide below on the contents and requirements of the paper.
Purpose of Assignment
Part 2 of the Strategic Plan goes further into the internal and external environments of the company chosen in Week 2: Dukes Jerky (https://dukesmeats.com). Students can reference Part 1 of the assignment for information on the environmental scan (ATTACHED), after which they have the opportunity to look at the internal workings of their company and also do some competitor analysis. Students are able to use these concepts to perform real tasks associated with SWOT analysis and developing a foundation for devising a strategy for the company.
Resources Required
Strategic Plan: Part 1 (ATTACHED)
Grading Guide
Content Met Partially Met Not Met Comments:
The paper uses the organization selected in Week 1. Dukes Jerky
The paper includes an assessment of the organization’s internal environment.
The paper includes the identification of the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
The paper includes the identification of the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
The paper includes a competitor analysis.
The paper includes an assessment of the structure of the organization and the influence this has on its performance.
The paper includes a determination of the organization’s competitive position and the possibilities this provides.
The paper is a minimum of 1,400 words in length.
Total Available Total Earned
3.5 #/3.5
Writing Guidelines Met Partially Met Not Met Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available Total Earned
1.5 #/1.5
Post a Comment