Assignment Instructions/ Description
You will design and develop a branded digital and social media campaign communications package for your EventEvent Title: Ignite: Unleashing the Entrepreneurial SpiritIgnite: Unleashing the Entrepreneurial Spirit is an exciting event that aims to inspire and empower college students to embrace innovation, collaboration, and creativity as they shape the future. The event will take place on August 3, 2023, at Conestoga College, primarily focusing on engaging students as the sole target audience. External speakers from diverse industries will share their insights and experiences, providing valuable knowledge and inspiration.With the theme "Innovate, Collaborate, Create: Shaping the Future," Ignite seeks to ignite the entrepreneurial spirit within each attendee. The event aims to foster an environment encouraging students to think outside the box, explore new possibilities, and develop the necessary skills to thrive in a rapidly changing world.With the event quickly approaching, social media campaigns are a great way to engage and connect with your intended audience in a timely and interactive way. Your package will consist of:1. Develop 3 Blog posts (3): A series of blog posts that engage your audience's interest and attention to attend your event. You will use your WordPress site that you designed in Level 2 to add a minimum of three blog posts.2. Social Media #1: A series of 3 posts (invitation, event slogan, blog promo, etc.) that can be sent via your eventsocial media pages, and can be used as templates that can be used by any of the participating sponsors or others connected to your event to also send to their social media networks.These blog and social media posts should further your event initiatives above - don't forget you want people to register in advance to ensure that you have a confirmed audience attending your event. Demonstrate the ways that your audience can commit to coming, e.g. tracking responses.B): Your Task:- Remember to consider your audience, purpose and context for this type of communication task (Submission Memo).- Review the discussions your agency has had about the event so far (some changes may have occurred in recent weeks).- Determine a timeline and communication strategy to support your social media campaign package.- Consider your audience, purpose and context for this type of communication task.- The purpose of the social media campaigns is to invite your audience to join your even