Assignment Instructions/ Description
https://www.youtube.com/watch?v=uwvAgDCOdU4https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html�What went wrong? Which specific elements of this campaign led to the widespread dislike and derision that audiences felt for this ad? Which mistakes were made?What should Pepsi do to ensure that they do not repeat the mistakes made with this ad? Come up with several concrete, meaningful steps Pepsi should take to improve the quality and authenticity of their future advertising work.Finally: What does a good apology/statement of growth look like In the wake of this controversy? Did Pepsi do/say enough to mitigate this mistake?Any additional recommendations you would like to make to Pepsi?