MKT 571 week 6 final exam

Date Published: 10 October, 2017

Final Exam

 

 


​1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.

 

•     style


•     

theme


•     
trend


•                     pattern

 

2. A firm should use undifferentiated marketing to promote its products when:

•     

the market shows several natural segments.


•     

it wants to appeal to multiple market segments.


•     

it wants to customize its products for each consumer.




all consumers have roughly the same wants and preferences.

 

3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of ...

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