Assignment Instructions/ Description
Watch the entire video, Global Car: Who Really Builds the American Automobile? and then follow the directions below.After watching the video, pick any product that is an ‘American’ product that has components sourced in various parts of the world. When researching your product, see if the marketing plan is customized or standardized for multiple markets. It will help you to first find a global or specialized product!
After picking your product, prepare a paper that outlines your product, what components are sourced or made internationally, and if you feel the product is marketed using a customized or standardized approach.
Your paper must be a minimum of 850 words, double-spaced, and be formatted using the APA style. The document should be submitted in Microsoft Word and use a minimum of 12 inch font size.
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